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A Business Guide for Beginners

An explanation of business concepts and terminology

Price: £18.99

This book provides a solid basis for business students and teachers of business English, addressing questions such as What is business?, functional areas of business and how to start your own business.

Author(s): Des O'Keeffe
A Business Guide for Beginners provides a solid basis for any future business student, business English teacher, enthusiast or someone who simply wants a business 'quick fix'. The book covers questions such as What is business? and details key business concepts and functional areas of a business. Further on, the book highlights the practical aspects of starting your own company. The book provides a wealth of invaluable advice for anyone starting out in this field.
Written in a very accessible and digestible fashion for a non-business person, it is aimed at an upper-intermediate and above language student or even a new business English teacher keen to learn the ropes.
This booked is aimed at future business students and business English teachers.
ISBN: 9781907461217
Publisher: Legend Business
Publication: 25 September 2010
Content: Part 1: an introduction, which answers the question What is business? and covers numerous key business concepts; Part 2: the principal functional areas of a company, such as marketing and operations; Part 3: the practical aspects of starting your own company; Part 4: 'recipes for success' and 'how to get noticed', a section which provides a wealth of invaluable advice for anyone starting out in this field.
Des O'Keeffe has been teaching since 2003. He teaches business English at a major language school in Portsmouth and has numerous writing credits to his name.